Jamie's Marketing Blog

Social Listening- What are People Really Saying About Fast Fashion Behemoth, Shein? Shein is a fast fashion company that is becoming increasingly prominent in the market for its affordable, trendy, high-street clothing and lifestyle products. The brand has become a major player in the fashion industry and is an online shopping favorite among GenZ audiences worth over 100 billion dollars in 2022. While the company carries hundreds of thousands of items from clothing, accessories, home decor, electronics, and more, for extremely affordable prices, it is being scrutinized for its questionable ethical practices. With its lack of transparency in supply chain and labor policies, as well as its massive contribution to environmental pollution from the sheer amount of products produced and sold under the company, it faces tough criticism as social and environmental sustainability become popular consumer expectations.  Image from FourWeek MBA, 2023 According to the Shein company website, the...

The Body Shop is a pioneer for brand activism. They were one of the first brands to have prohibited animal testing, and they have committed to environmental sustainability through packaging design, product sourcing, as well as being a certified B Corporation. As well as their environmental work, the brand also emphasizes empowerment, advocating for feminism, body positivity, and fighting inequality. The Body Shop is a brand that I have trusted and respected for their commitment to sustainability, so when I saw an article on Economic Times that featured their new ad campaign in India, I had to stop and read.  The article is an overview of The Body Shop’s latest advertising video that was released in India to promote the brand’s new signature, “ Changemaking Beauty ”. It explains how the brand is embracing its mission to use business as a force for good, empowering women and girls to create positive change in the world. The article then outlines the impact of the campaign’s utiliza...